Biopharmaceutical Market Access Analysis in Dubai

Leadership for Change

Innovation Diffusion

Company : Biopharmaceutical company
Location : Dubai (UAE)

Objective : A market access landscape analysis is the first step to improving access in the target countries. This involved identifying the unmet need in the disease area, audiences with which to build a shared agenda, and shaping national reimbursement policy. The drivers and levers in the external environment are also key to positioning new healthcare technologies. The market access landscape analysis included 3 core dimensions and presented information and data collected in a dynamic review of the emerging landscape.

Outcomes : The project deliverables included: i) a Market Access Landscape Report for the new healthcare technologies in the target countries, and ii) a Market Access Strategy for the priority country.